Aug. 23, 2025 ~ Tiffany Ford, president and CEO of the University of Michigan Credit Union (UMCU), discusses her path from public accounting to credit union leadership. A key element of UMCU’s mission is community outreach, particularly financial literacy. Ford describes a partnership with the Detroit Lions and Camp Ignite, a summer camp for youth ages 5-13, combining financial education with engaging activities. She emphasizes the importance of excelling in one's current role, saying that opportunities and promotions will follow with hard work and dedication. She advises young professionals to explore the diverse roles within banking and finance beyond traditional positions, such as IT, marketing, and data analysis. Ford is one of the 2025 Women Who Lead honorees due to her leadership.